Ponder Media (Montreal)
I design and execute marketing communications across digital platforms. I develop content calendars, run paid ad campaigns and manage influencer campaigns. I create performance reports to drive strategy for future campaigns.
Highlights: Doubled web traffic with engaging creatives and strategic targeting. Conducted A/B tests on FB ad campaigns boosting conversion by 120%
Senior Marketing Specialist
Le Chateau (Montreal)
Built over 300 email marketing campaigns from planning, coding, testing, and segmenting to final deployment. Managed a writing and translating team. Created impactful copy across product descriptions, marketing emails, print, landing pages, social media, internal comms, etc.
Highlights: Redefined team structure to achieve copy goals 6 months ahead of schedule. Developed an effective email campaign which generated 10,000 website visits.
Social Media Manager
The Dubai Mall (Dubai)
Managed content for four social accounts totaling over 5 million followers and 1000 retailers. Organized weekly photo and video shoots with influencers and media. Created biweekly social calendars and planned digital campaigns for activations and launches.
Highlights: Increased follower count by 150,000+ through organic campaigns. Created top-performing post in account history that went viral across 60+ media channels.
Engagement Labs (Montreal)
Art and Science Productions (Montreal)
Mada Energy (Al-Khobar)
McGill University | Bachelor of Arts
Political Science Major
English Literature Minor
Tools & Tech
Meta Business Suite