Resume
Work
Experience
2020-Present
Digital Strategist
Ponder Media (Montreal)
I design and execute marketing communications across digital platforms. I develop content calendars, run paid ad campaigns and manage influencer campaigns. I create performance reports to drive strategy for future campaigns.
Highlights: Doubled web traffic with engaging creatives and strategic targeting. Conducted A/B tests on FB ad campaigns boosting conversion by 120%
2019-2020
Senior Marketing Specialist
Le Chateau (Montreal)
Built over 300 email marketing campaigns from planning, coding, testing, and segmenting to final deployment. Managed a writing and translating team. Created impactful copy across product descriptions, marketing emails, print, landing pages, social media, internal comms, etc.
Highlights: Redefined team structure to achieve copy goals 6 months ahead of schedule. Developed an effective email campaign which generated 10,000 website visits.
2017-2019
Social Media Manager
The Dubai Mall (Dubai)
Managed content for four social accounts totaling over 5 million followers and 1000 retailers. Organized weekly photo and video shoots with influencers and media. Created biweekly social calendars and planned digital campaigns for activations and launches.
Highlights: Increased follower count by 150,000+ through organic campaigns. Created top-performing post in account history that went viral across 60+ media channels.
2016-2017
Digital Marketer
Engagement Labs (Montreal)
2014-2016
Content Specialist
Art and Science Productions (Montreal)
2013
Marketing Writer
Mada Energy (Al-Khobar)
Education
2014
McGill University | Bachelor of Arts
Political Science Major
Communications Minor
English Literature Minor
Marketing Independent
Tools & Tech
Design
Canva
Dreamweaver
Figma
Illustrator
InDesign
Photoshop
Social Media
AgoraPulse
Brandwatch
Buffer
Hootsuite
Later
Meta Business Suite
Sprout Social
Sprinklr
Digital
Google Analytics
Mailchimp
Salesforce
SEMRush
Slack
Shopify